The debut single from Cambridge band Apteekii starts with a gentle but moody piano punctuated by restless electronic pulses. The lyric soon sets the tone of the message of this track with the bleak ‘….just another Saturday…as you scream into the void…..alI I hear is birds that tweet….’. It is portraying a swirling mix of the pernicious influences of fake news, distorted messages and the exploitation of negative social media. This is chillingly shown by the infamous comments that scroll behind the song words within the video.
It is not all downbeat – despite the despairing ‘….the more I read, the less I see, the less I understand…’ of the chorus the music sounds more optimistic. It is lifted by layers of synthesiser with a rich cello sound and there are glimmers of hope; ‘…so be my guide…to know what’s right…before it’s washed away…’ could be a fragment from a tender love song.
This is a complex, immaculately produced and thoughtful debut from this talented trio.