California has always held a semi-mythic status as a destination in pop music, with fine songs from The Mamas And The Papas, Beach Boys, Wedding Present, Gomez and many others.
Now Ely duo Elma have added to the list with an uplifting prelude to their soon to be released album. Although many of their songs and their live shows are just guitar and vocals, here they have gone for a full-band instrumentation with horns, multi-tracking and some sparkling drumming. Starting with some sinister backwards guitar, the main brass-driven riff soon establishes itself as a platform for another strong vocal performance from Ellie Gillett.
Repeated listens reveal more and more neat touches in the excellent production, no doubt with many of the instruments played by Mark Ellis. A spoken middle-eight has that strange guitar sound effect again but then we finish suddenly, the narrator never gets there, maybe never leaves their home town and will unfortunately not find that ‘….our sugar coated dreams will come true….’
Check out the accompanying video too, with faded retro beach and fairground images…